Marketing Your Business Using Pinterest & Twitter
Marketing your business using Pinterest and Twitter is critical to your success.
This is a LONG post but this is great information about how to use various social media platforms to market your business. I charge hundreds of dollars to show people how to do this stuff!
As you may remember, we have already extensively covered how to market on Facebook (that was a 3 part mailing) and Instagram. Today we will wrap it up by sharing tips on marketing on Pinterest, LinkedIn, Google + and YouTube.
One easy way you can access the previous information I’ve shared about marketing your business on social media is by joining our mailing list. Read our mailing list archives here.
If you want more help than the strategies I’m offering here today, you can always join our Sisterfriend Success Academy where I will eventually present a lesson on all of these social media platforms or, you can schedule a VIP Coaching Day (half-day or full-day) with me where we can focus on setting up your profiles on no more than two (2) platforms along with a plan of action for marketing on those platforms.
I have to confess, at first I thought to myself, “Why in the world would I use Pinterest since I don’t sell tangible stuff like makeup, cakes, etc.?” People always say, “There are no dumb questions.” That’s not true; there are some questions that are not too smart BUT these questions teach us what we don’t know! This was one of those questions for me.
Remember, I’ve been telling you that the NUMBER ONE (1) way to build a business is through building RELATIONSHIPS? Pinterest is great for that but you do it through pictures (just like Instagram but Pinterest is “stickier” because you are pinning pictures to boards (just like a bulletin board) you create for your business.
Now here’s where Pinterest gets really good; you can assign a link to the picture and this link can lead to a page on your website or blog. Once people start following your boards, they know to come to YOUR board for advice and now you have started a relationship which may lead to them BUYING from you!
You can use Pinterest for ANY business – a non-profit like a ministry, an event planning company, a health coaching company, a book you have authored, makeup, travel – girl, WHATEVER you are selling!!!
Check out a couple of e-BlackWomenNetwork’s Pinterest boards:
Motivation and Inspiration Board: https://www.pinterest.com/eblackwomennetw/motivation-inspiration/.
Business Education Board: https://www.pinterest.com/eblackwomennetw/business-education/
Okay, so here’s what you need to know about marketing on Pinterest:
Terms You Need to Know
Pin: The act of adding an image to a pinboard.
Pinboard: A collection of images. You can have as many pinboards as you want and can pick
the name of the board.
Repin: Reposting someone else’s pin.
Pinner: The person who does the pinning.
Followers: Similar to other social networking sites, this function allows you to stay connected to other users. You can follow a pinboard or a user. (When you follow a user,
you follow all their pinboards by default.)
Like: Similar to Facebook, you can ‘like’ a pin without repinning it.
Comment: When pinning or repinning an item,an area will appear allowing you to leave
3 Benefits of Pinterest
- Drive traffic to your website. Pin an image from your website and viola; you have created a link back to your website! You can also add a picture to one of your boards and add the link that way as well. Either way, you are driving traffic back to your website and that’s key to building a relationship with potential customers and introducing people to your products and services – leading to sales!
- Build your brand. Pin images and allow pictures to tell the brand of your company.
- Let your customers and raving fans get the word out about your business for you. When you pin an image to one of your boards, other people can share it on other social media platforms.
5 Pinterest Business Building Tactics
- Offer multiple products or services? Feature each one on its board and be sure to link back to your website so people can purchase or request more information.
- Does your business support a cause or event? Highlight the charity, cause or event using pictures.
- Create themed boards. Think seasonal or holiday products and services. You are an event planner? Pin beautiful holiday or wedding photos just before the seasons start. You sell makeup? Create boards for foundations, eye shadow, and lipstick.
- Teach something. Regardless of what you sell, you can help your prospective customers by educating them and you can educate them by sharing tips and resources.
- Promote a lifestyle. Feature products that align with your products. If you are a business coach, share pictures of people living life on their own terms vacationing when and where they want and working on their business from their laptops!
Twitter, though, is unlike any other social media platform you know or have been using for the simple reason that it is extremely restrictive. You are constrained to 140 characters of text but you can add pictures and links to blog posts, websites articles, etc. You want to be sure to shorten the link though so you can stay within the 140 characters.
Let me be honest with you here; Twitter can be time consuming because it’s so fast moving and to be an effective social media marketing strategy, you want to tweet 5 times a day – minimum 3 times a day. To help with this, you want to use a social media scheduler like Hootsuite or Buffer.
Terms You Need to Know
Username (a.k.a Twitter Handle) - This is the name you choose to represent you or your business on Twitter. It can be up to 15 characters. Once you pick your name, it will be shown with the “@” symbol in front, e.g. @coachcarminwharton. Try to keep it as branded and recognizable as possible.
Mention - When your username is posted in a tweet, that’s called a mention. It could come from someone literally mentioning you (e.g. “Check out @coachcarminwharton) Or, it could come from someone reposting, a.k.a. retweeting (defined below), one of your posts. One thing: If someone mentions you, depending on what they say, you want to either comment back or thank them.
To Follow - To subscribe to receive updates from a Twitter user. If you’d like to see what a person is posting on Twitter, view their Twitter profile and click “Follow”. When you follow someone, you’ll see most all of their tweets. They won’t see yours unless they follow you.
To Follow Back - To subscribe to receive updates from a Twitter user who recently started following you. If you’ve selected to have Twitter send you notifications of activity by email, you’ll get one each time a new user chooses to follow you. If you then follow them, you have chosen to follow back. You don’t have to follow people back but if you feel it’s advantageous to do so, you should.
A Follower - A user who has chosen to receive your Twitter updates.
Tweet (a.k.a post or update). You can send a message to Twitter, either by phone, computer, or other device. A tweet can be up to 140 characters long. If you decide to use a smartphone, you’ll have to download the Twitter app.
ReTweet (RT) - To repost what another user has posted to Twitter. This is used to share one user’s update with all of your followers while giving them credit for their original post. Usually denoted with “RT @username”, but sometimes by “(via @username)” at the end of the Tweet.
@Reply - A public tweet sent from one user to another. You can send messages to other Twitterers by simply including their username with the “@” sign in your message. For example, if you want to send a public message to me, simply start your update with “@eblkwomennetwk”.
Direct Message (a.k.a DM) - A private message to another Twitterer. If you’d like to send a post to me, without the rest of the world viewing it, simply begin your Tweet with “d eblkwomennetwk”. Twitter also has a section of the site set aside for direct messages.
Twitter Stream - A list of a user’s updates, a.k.a. Twitter Feed. Each time you Tweet it is posted to your Twitter stream. You can view my Twitter stream at twitter.com/eblkwomennetwk.
Hashtag - A way to tag a keyword or topic within a post to give it emphasis and make it more easily searchable by other users. A hashtag is notated with the “#” symbol.
Not to beat a dead horse but Twitter is excellent for BUILDING A RELATIONSHIP with your target market which will help you generate leads as well as more customers.
What you don’t want to do is waste your time just tweeting to tweet. You want YOUR target market to see your tweets, get curious and visit the link in your tweet or at least to start following you on Twitter.
Locating Your Target Market
So here’s how you can located your target market on Twitter:
Twitter has its own built-in search feature – here’s the link. Here’s what you do:
- Use the link above and type in a search phrase. What you are doing is looking for competitors who sell the same thing or complimentary things to what you sell. If they have large followings, you want to take note of what hashtags (#) they are using and what they are posting which makes people follow them or retweet their tweets.
- Begin to tweet and use the most used hashtags and or key words that your competitors are using.
Once you know what hashtags or search terms are successful with your target market because it’s worked for your competitors, then you want to tweet a message which clearly shows how the benefits of your product or service will solve your prospects’ problems.
TIP: Make sure that only about 10 percent of your messages to your followers are selling in nature because otherwise you run the risk of alienating your followers. Your main goal should be to provide valuable content that is helpful which will establish you as an authority and someone people want to follow. lang: en_US