We’ve all been there. You are at a networking function, family or community gathering and somebody asks you what your company does, and you freeze like your brain has gone on vacation! Because you have not been clear in your own mind about exactly what you are selling or what makes your business unique, you fumble to to give some lengthy explanation which still leaves the person scratching their head.Read More
Never, ever underestimate the power of your personal story to grow your brand and business.
To build your brand, you are going to have to learn how to position yourself as an expert in your industry. One of the best ways to position yourself as an expert is by sharing with your target marketRead More
As my granddaughter and I breezed into WalMart to purchase pajamas for an in-school pajama party, the first thing we saw (besides the usual greeter) is the Halloween candy. They had candy lined up for $1 and $1.50 a bag. They were selling no-name lollipops and taffy candy. They were also selling packets of Skittles, mini Baby Ruth candy bars and tiny boxes of Nerds. Did we reach for the no-name lollipops and taffy? Heck no; we snatched up the Skittles, Baby Ruth bars and Nerd packages. Why do you think we did that?Read More
As a home-based or small business owner trying to successfully brand your business, you may be wondering where you can get a quality website, graphics and marketing materials, on small budget. I can totally relate because when I started my business, I faced the same challenge.Read More