We’ve all been there. You are at a networking function, family or community gathering and somebody asks you what your company does, and you freeze like your brain has gone on vacation! Because you have not been clear in your own mind about exactly what you are selling or what makes your business unique, you fumble to to give some lengthy explanation which still leaves the person scratching their head.Read More
Never, ever underestimate the power of your personal story to grow your brand and business.
To build your brand, you are going to have to learn how to position yourself as an expert in your industry. One of the best ways to position yourself as an expert is by sharing with your target marketRead More
Marketing is a very simple concept to understand. Marketing consists of two things:
1. A message that you want to share with your target market about your product and/or service.
2. The mechanism you will use to share your message with your target market.Read More
Online and brick and mortar businesses face a lot of competition these days. Here are five creative ways to market your business.Read More