FACEBOOK MARKETING STRATEGY (PART 3 OF 3)
Facebook marketing is a great tool to use in your marketing arsenal.
Convincing people to do business with you – to buy your products and services starts with building a relationship with your target or niche market.
Getting people to purchase from you is really a 3 step process as it relates to Facebook and any other platform for that matter.
1. Start the relationship by placing an inexpensive ad offering something that your audience perceives to be very valuable.
Let’s say you are an event planner. You could over a bride-to-be checklist of 10 things every bride must do prior to planning for her wedding.
If you are a health coach, you could over a list of 5 things people should never eat or 5 foods that are keeping you overweight.
The freebie has to be something that YOUR target market needs, wants and considers valuable enough to give you their name and email address to get it.
Your question may now be “Where am I going to send them to collect this priceless info and to be able to share the freebie with them?” You will need to have 2 things to collect their name and email (I’ll tell you WHY this info is important in a minute):
• The first thing you will need is a mailing service where you can create a form to collect this info. I strongly urge you to check out Mail Chimp because you can sign up for free with this service. The reason I recommend Mail Chimp is because if you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract, or credit card required. I started out using Mail Chimp but I now use Aweber because I wanted to expand some things with email but if you are budget conscious right now, use Mail Chimp.
• The second thing you will need is a place to collect this info. This place could be your website, blog or a Facebook business page. CAUTION: Do not use your Facebook business page as your website. If Facebook gets mad at you for committing some infraction (it has happened) or they go out of business, or your page is hacked by some knucklehead, there goes your website.
2. You must nurture the relationship. The only way you can nurture any relationship is through regular communication. Remember I told you I’d let you know why it’s important to collect people’s name and email? Here it is:
So that you can REGULARLY communicate with them like I’m communicating with you right now!
By regularly communicating with your target market, you are creating customer confidence, capturing their loyalty and scaling (increasing/growing) your business because very often people forward and share emails with others.
This second step is going to require that you use your mailing list provider to create a series of emails after they sign up. You want them to get used to hearing from you and you want them to be convinced that opening your emails is worth their time.
This step is also where (if it’s applicable to your business model) you will offer events (paid and free). These events may be in-person or virtual events such as webinars or teleseminars. Again, it depends on your business.
3. You must close the sale. I’m going to be honest with you; I struggled with this step for years. I so wanted (and still do) to help Black women become wealthy and happy through entrepreneurship that all I was doing was offering free stuff. You close the sale by offering discounts and freebies intermittently. Some of your emails should offer what you are selling, discounts for what you are selling, freebies and really good information that your target market is hungry for.
Carmin Wharton is a certified business coach to women and a life coach to women who are stuck and can’t move forward to create the dream life, career or business they deserve. She helps women change their lives one goal at the time!